Campaign Strategy and Impact

How do campaign strategy and its impact vary across context? Do candidate decisions to “go negative”' with attack ads vary across political systems? And how does this variation affect the quality and consolidation of democracy? While questions of campaign strategy and campaign impact have been thoroughly studied in the context of the United States' plurality single-member district elections and two-party system, we know significantly less about campaign strategy in the diversity of the developing world.


With support from the National Science Foundation (#0550820, #0648530), I am collecting political communications and survey data, and conducting experiments to answer these questions. Results from this project will contribute to a general model of political communication, accountability, and representation across institutional and societal contexts, broadening the literature from its focus on the two-candidate single-member district system of the United States.  The project will also generate the largest comparative database of political messages ever compiled

 

Working Papers


Going Negative in Comparative Perspective: Electoral Rules, Competition, and Consolidation in Ten Latin American Countries

The Impact of Campaign Messages in New Democracies: Results From An Experiment in Brazil


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© Scott Desposato 2016